The Rising Trend of Tote Bags in the U.S. Market & Opportunities for Vietnamese Businesses in the Global Green Transition Decade

The Rise of Fabric Bags in the U.S. Market & Opportunities for Vietnamese Businesses in the Global Green Transition

Why Are Fabric Bags Becoming a Global Trend?

Driven by the global shift toward sustainable consumption and efforts to reduce plastic waste, consumers are increasingly prioritizing eco-friendly products. In the U.S. market, over 65% of consumers are willing to pay more for "green" products.

Reusable fabric bags – especially canvas bags and non-woven bags – are not just alternatives to plastic bags; they have become a symbol of conscious and sustainable living.

Vietnamese Businesses Are Standing Before a Major Opportunity

1. Advantage in Materials and Flexible Manufacturing

Vietnam has access to abundant raw materials: cotton, canvas, jute, non-woven PP, recycled RPET, all of which can meet strict export standards.

With fast production turnaround, diverse designs, and competitive pricing, Vietnamese manufacturers are well-positioned to meet international demand.

2. Benefit from Trade Agreements

Major free trade agreements like EVFTA, CPTPP, and RCEP are opening easier export pathways and reducing tariff costs.

These give Vietnam a strong competitive edge over China in many eco-friendly product categories, including reusable bags.

Key Requirements for Exporting Fabric Bags Successfully

To succeed in demanding markets such as the U.S. and Europe, Vietnamese businesses must be well-prepared with:

Essential Certifications & Standards:

• Green certifications (GOTS, OEKO-TEX, ISO14001, etc.)

• Full material traceability

• Clear quality control systems (QA/QC)

Professional International Sales Capability:

• Strong understanding of target market requirements

• Proficient English communication and negotiation skills

• Quick response times and transparent business practices

Fabric Bags: A Pathway to Sustainable Growth

The fabric bag industry is more than a commercial opportunity — it’s a long-term solution for green development.
Businesses that catch this trend early and invest strategically will lead the future of eco-friendly exports.

Looking for a Trusted Fabric Bag Manufacturer in Vietnam?

If you’re seeking a reliable production partner in Vietnam or need support in building your international market strategy — don’t hesitate to reach out. We’re here to help you succeed in the green economy